Conversion Rate Optimization

This weeks post is all about Conversion Rate Optimization, commonly referred to as CRO.

Lets break down CRO: When we create a website – most of the time – it is for someone wanting to increase there customer/client base. CRO is a system to purely increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a web-page.

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of marketers use landing page A/B tests to improve conversion rates. (HubSpot, 2020)

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of searchers haven’t made their mind up about a brand before starting their search.

Germany has the highest average conversion rate by country, followed by the U.S. (Growcode, 2020)

The average ecommerce industry conversion rate is 2.04%. The industry with the greatest average conversion rate is arts and crafts at 4.01%. (Growcode, 2020)

Using videos on landing pages will increase conversions by 86%. (Wordstream, 2018)

Source: HUBSPOT